ENEL OPEN INNOVABILITY CHALLENGE | Mass Customization Inclusion

19/04/2019 - Enel

Challenge Expiration Date: 15/06/ 2019

Reward: $20,000

Abstract

Enel is seeking creative ideas or approaches to provide customized electricity and gas products and/or services and to satisfy individual customer’s needs in order to provide a unique value with respect to diversity and inclusion. Desirable approaches can, but are not limited to, leverage on digital disruptions or new technologies (e.g. smart meters), automate Enel processes, enhance flexibility of current commercial portfolio, etc. Any solution with a compelling business justification will be considered.

 

Meet our challenge!

 

OVERVIEW

The Energy market, similarly to other industries, is experiencing a change whereby value propositions place customers in the centre of every product or service. Further to that, diversity and inclusion regardless of age, disability, nationality or any other socio-cultural aspect, are at the centre of preoccupations in industry, and more specifically to Enel.

Mass Customization is a concept that Enel wants to leverage in order to succeed in this change. This concept is defined as the process of delivering wide-market products and services which are personalized to satisfy the needs of specific customer segments.

 

Hence, in this Challenge, Enel is seeking creative ideas or approaches to provide customized electricity and gas products and/or services to satisfy individual customer’s needs whilst:

  1. Guaranteeing and enhancing inclusion of all customers by taking into account their diversity (e.g. gender, age, disability, nationality and other types of personal, social and cultural diversity),
  2. Improving the digitalization, automatization and flexibility of Enel processes and commercial portfolio

This Challenge provides contribution to the following Sustainable Development Goals:

  • SDG 7 – Affordable and clean energy
  • SDG 10 – Reduce inequalities

 

Description

BACKGROUND

The implications of value shifting to customers are significant and have driven transformations in traditional industries, such as retail, automotive, banking etc. The energy industry is also entering this movement in order to achieve customer-centric value propositions.

The key to success in this movement is implementing the conceptual idea of mass customization.  As a pioneering gas and electricity distribution company, Enel believes that this concept can help enhance customer experience, drive customer loyalty, reduce the churn rate, strengthen brand awareness, and bring in new customers to the business. Further to that, diversity and inclusion regardless of age, disability, nationality or any other socio-cultural aspect, are at the centre of preoccupations to Enel.

Mass customization allows a specific customer segment to receive customized services or products whilst maintaining the capacity to deliver in mass scale. The concept integrates the economies of scale and customer centricity together in order to provide flexibility and personalization of custom-made solutions to satisfy the customer needs while exploiting cost advantages. This concept is well-established and demonstrated in the automobile industry, where car manufacturers produce personalized vehicles for their customers in aspects of colour, electronics extras, extra leg rooms, and other adjustable features while keeping these varieties in streamlined manufacturing processes. As a more customer-centricity driven company, Enel also wants to use this concept as a lever to provide a shared as well as unique value to its electricity and gas market customers.

 

THE CHALLENGE

Hence, in this Challenge, Enel is seeking creative ideas or approaches to provide customized electricity and gas products and/or services to satisfy individual customer’s needs whilst:

  1. Guaranteeing and enhancing inclusion of all customers by taking into account their diversity (e.g. gender, age, disability, nationality and other types of personal, social and cultural diversity),
  2. Improving the digitalization, automatization and flexibility of Enel processes and commercial portfolio

Desirable approaches can, but not limited to, leverage on digital disruptions or new technologies (e.g. smart meters), generate and/or extracting value from data collected and managed, etc. Any solution with a compelling business justification will be considered.

 

Submissions must have the following qualities:

  1. Customized services or products to adapt a residential customer’s needs
  2. It is inclusive and takes all demographics and diversity into consideration (gender, age, disability, nationality and other types of personal, social and cultural diversity)
  3. Brings additional value to Enel and its residential customers by, but not limited to, improving the digitalization, automatization and flexibility of Enel processes and commercial portfolio
  4. Feasible and easy enough to implement

 

PROJECT DELIVERABLES

The submitted proposal should be a maximum of 10 pages and include the following:

  1. Rationale for the proposed concept and a detailed explanation of its novelty and feasibility highlighting the value for inclusion and forms of diversity covered
  2. Key steps for commercializing the solution (e.g. resources, time frame, metrics (and insights with respect to any known limitations)
  3. Any formats of additional materials that are useful to support and explain the proposed solution

The proposal should not include any personal identifying information (name, username, company, address, phone, email, personal website, resume, etc.) or any information the Solvers may consider as their Intellectual Property they do not want to share.

 

Meet our challenge!

 



Tipologia: Challenge prize

Fonte: https://openinnovability.enel.com/projects/Mass-Customization-&-Inclusion

Paese: Italia, Argentina, Australia, Austria, Belgio, Brasile, Canada, Cile, Cina, Corea del Sud, Danimarca, Egitto, Finlandia, Francia, Germania, Giappone, Gran Bretagna, India, Israele, Lituania, Messico, Norvegia, Paesi Bassi, Repubblica Ceca, Russia, Serbia, Singapore, Spagna, Sudafrica, Svezia, Svizzera, Stati Uniti d′America, Vietnam

SSD: Tutti i settori